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Title details for The Copywriting Sourcebook by Andy Maslen - Available

The Copywriting Sourcebook

by Andy Maslen
ebook
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It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

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Publisher: Marshall Cavendish

OverDrive Read

  • ISBN: 9789814312134
  • Release date: June 11, 2012

EPUB ebook

  • ISBN: 9789814312134
  • File size: 1875 KB
  • Release date: June 11, 2012

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

Expand title description text
Business Nonfiction