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Title details for Brand from the Inside by Elizabeth Sartain - Available

Brand from the Inside

by Elizabeth Sartain
Mark Schumann
ebook
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In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
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Publisher: Wiley

OverDrive Read

  • ISBN: 9780470419557
  • Release date: March 20, 2006

EPUB ebook

  • ISBN: 9780470419557
  • File size: 929 KB
  • Release date: March 20, 2006

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
Expand title description text
Business Nonfiction