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Groundswell

Audiobook

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon-the groundswell-that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity. In Groundswell, two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With twenty-five vivid cases from around the world-from health care to retail to consumer goods to business services-Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether the listener is in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for them, backed up with real-world ROI to prove it works. Groundswell is based on hard consumer data and experience with dozens of companies. The listener will hear how the marketers of Procter & Gamble proved that subtle marketing within a community was four times as effective as television . . . how Best Buy taps into the intelligence of over a thousand of its employees with its own social network . . . how Dell has transformed itself by embracing customer insights in nearly every department . . . and how a South African winery boosted its sales tenfold by tapping into the power of bloggers, YouTube, Facebook, and every other tool in the social technology arsenal. This trend cannot be ignored. Listeners must learn how to ride the wave. There's no going back.


Expand title description text
Publisher: Gildan Media Corp Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781596592124
  • File size: 239745 KB
  • Release date: June 15, 2010
  • Duration: 08:19:28

MP3 audiobook

  • ISBN: 9781596592124
  • File size: 239770 KB
  • Release date: June 15, 2010
  • Duration: 08:24:27
  • Number of parts: 7

Formats

OverDrive Listen audiobook
MP3 audiobook

Languages

English

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon-the groundswell-that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity. In Groundswell, two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With twenty-five vivid cases from around the world-from health care to retail to consumer goods to business services-Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether the listener is in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for them, backed up with real-world ROI to prove it works. Groundswell is based on hard consumer data and experience with dozens of companies. The listener will hear how the marketers of Procter & Gamble proved that subtle marketing within a community was four times as effective as television . . . how Best Buy taps into the intelligence of over a thousand of its employees with its own social network . . . how Dell has transformed itself by embracing customer insights in nearly every department . . . and how a South African winery boosted its sales tenfold by tapping into the power of bloggers, YouTube, Facebook, and every other tool in the social technology arsenal. This trend cannot be ignored. Listeners must learn how to ride the wave. There's no going back.


Expand title description text
  • Details

    Publisher:
    Gildan Media Corp
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9781596592124
    File size: 239745 KB
    Release date: June 15, 2010
    Duration: 08:19:28

    MP3 audiobook
    ISBN: 9781596592124
    File size: 239770 KB
    Release date: June 15, 2010
    Duration: 08:24:27
    Number of parts: 7

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English