别卖产品卖需求 (Sell Demand Instead of Products)

《别卖产品卖需求》由孔长春所著，本书以浅显的分析来为案例做出诠释，避免使用抽象枯燥的专业术语，来对销售工作进行表达，而是努力使用贴近生活的语言，能够与现实接轨，从而为企业销售人员明白推广需求理念比单销售产品更重要的观点，使读者提炼出更科学的销售技巧。《别卖产品卖需求》中收集的案例，令读者有更直观的感受。每个小节都准备了生动详实的案例，让客户在细细品味之余，能够迅速理解文章想要表达的含义，不少案例选取了销售工作中的真实故事，更贴近日常工作。通过阅读这些案例，相信读者可以找到其背后不同的原因，并通过合理分析，综合分析，得到其背后蕴藏的规律。（Written by Kong Changchun, this book makes an interpretation based on simple analysis on cases, avoids the use of abstract boring terms to express the sales work. It tries to use the language close to life and integrating with reality, so as to make sales staff understand the concept that promoting demand is more important than selling a single product and let reader extract more scientific sales skills. The collected cases in the book bring readers more intuitive feeling. Each section has a vivid and detailed case, so that readers can quickly understand the meaning of the article to express during reading. Many cases selected come from the real stories of the sales work and are closer to the daily work. After reading these cases, readers can find the reasons behind it and get the regulation behind it through reasonable and comprehensive analysis.）