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Title details for Asia Pacific Journal of Marketing and Logistics, Volume 21, Issue 2 by Kim-Shyan Fam - Available

Asia Pacific Journal of Marketing and Logistics, Volume 21, Issue 2

by Kim-Shyan Fam
Lisa McNeill
ebook
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With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches undertaken by firms to effectively reach their target market.

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Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches undertaken by firms to effectively reach their target market.

Expand title description text
Business Nonfiction