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Branded Women in U.S. Television

ebook
Branded Women in U.S. Television examines how The Real Housewives of New York City, Martha Stewart, and other female entrepreneurs create branded televised versions of the iconic U.S. housewife. Using their television presence to establish and promote their own product lines, including jewelry, cookware, clothing, and skincare, they become the primary physical representations of these brands. While their businesses are serious and seriously lucrative, especially reality television enables a certain representational flexibility that allows participants to create campy and sometimes tongue-in-cheek personas. Peter Bjelskou explores their innovative branding strategies, specifically the complex relationships between their entrepreneurial endeavors and their physical bodies, attires, tastes, and personal histories. Generally these branded women speak volumes about their contemporaneous political environments, and this book illustrates how they, and many other women in U.S. television history, are indicative of larger societal trends and structures.

Expand title description text
Publisher: Lexington Books

OverDrive Read

  • ISBN: 9780739187944
  • Release date: December 18, 2014

EPUB ebook

  • ISBN: 9780739187944
  • File size: 631 KB
  • Release date: December 18, 2014

PDF ebook

  • ISBN: 9780739187944
  • File size: 2041 KB
  • Release date: December 18, 2014

Formats

OverDrive Read
EPUB ebook
PDF ebook

Languages

English

Branded Women in U.S. Television examines how The Real Housewives of New York City, Martha Stewart, and other female entrepreneurs create branded televised versions of the iconic U.S. housewife. Using their television presence to establish and promote their own product lines, including jewelry, cookware, clothing, and skincare, they become the primary physical representations of these brands. While their businesses are serious and seriously lucrative, especially reality television enables a certain representational flexibility that allows participants to create campy and sometimes tongue-in-cheek personas. Peter Bjelskou explores their innovative branding strategies, specifically the complex relationships between their entrepreneurial endeavors and their physical bodies, attires, tastes, and personal histories. Generally these branded women speak volumes about their contemporaneous political environments, and this book illustrates how they, and many other women in U.S. television history, are indicative of larger societal trends and structures.

Expand title description text
  • Details

    Publisher:
    Lexington Books

    OverDrive Read
    ISBN: 9780739187944
    Release date: December 18, 2014

    EPUB ebook
    ISBN: 9780739187944
    File size: 631 KB
    Release date: December 18, 2014

    PDF ebook
    ISBN: 9780739187944
    File size: 2041 KB
    Release date: December 18, 2014

  • Creators
  • Formats
    OverDrive Read
    EPUB ebook
    PDF ebook
  • Languages
    English